Users will soon have a updated setting that enables them to cut down on the volume of artificial intelligence-produced media appearing in their feeds. This initiative comes as the service revealed that it currently hosts over 1 thousand million AI-generated clips.
Pilot Phase and Launch
This change is being tested over the following weeks before a widespread launch. This development coincides with a increase in AI content, driven by emerging content generation software.
AI Proliferation Online
It has been noted that almost 10% of the most rapidly expanding video streams on a competing service primarily display content made by AI. A significant portion of this content is considered low-quality AI content, a term for poor-quality, factory-style content that is frequently nonsensical or surreal.
“We know from our community that a lot of users like content made with AI tools, ranging from AI artwork to informative clips, and we want to offer the community the ability to see more or less of that, according to their own preferences,” commented a company executive.
Volume and Proportions
TikTok disclosed that there are currently 1.3 billion videos on its app tagged as made with AI. Collectively, in excess of 100 m media items are submitted to the platform every day, making AI content a relatively small portion of its overall inventory.
Customizing Your Feed
Members will be in a position to decrease or raise the volume of artificial media they view by accessing the “manage topic” feature in the platform and picking “AI-generated content”. Additional categories that currently be modified under the tool include politics, style, beauty, and dance.
Content Labeling and Policies
The platform’s guidelines oblige creators to label lifelike artificially created content, and it bans malicious deepfakes of celebrities or emergencies. Any believable artificial content that is without a tag can be removed under its user guidelines.
Furthermore, the app will from now on apply an “AI-made” label to content made using its own AI tools, or detected by an industry-wide initiative for identifying content made by AI. This measure is designed to stop users from trying to bypass the labeling process.
Responsible AI Funding
The company is additionally introducing a $2m awareness program for experts and organizations to develop informative material about responsible artificial intelligence. This project will support non-profit groups dedicated to educating programming and robotics.
Moderation Strategy
The video-sharing app has justified its safety measures, following discussion over proposals to make redundant numerous content moderators in Britain. TikTok is expected to cut a significant number of roles in its trust and safety division in the UK capital, with worker representatives and digital protection specialists voicing alarm that staff are being displaced by machine-led review.
A senior executive clarified that people-led review would still have a role, but automated tools can shield workers by eliminating the most graphic content before it has to be seen by humans. The platform stated a 76% decrease in disturbing and violent content reviewed by human moderators over the previous year due to the use of its automated systems.
It is vital to combine humans and technology to maintain a secure environment,” she said. “We’ll have humans as integral to the approach, but we further consider it’s very important to minimize viewing of harmful content as rapidly, which is where a lot of the machine support is really helping us work at speed.”
